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Crystal Ball debuts mobile tracking

Posted by: Adam Casey

Date: 15-Jul-2010 15:51:00

15 July 2010 - source: mobile news

Crystal Ball launches mobile tracking for Windows and Symbian GPS-enabled mobile phone handsets, with BlackBerry, Samsung, Sony Ericsson and Android devices to be supported in next months

Tracking firm Crystal Ball has introduced a new mobile tracking and lone worker solution, and is pursuing reseller partners to add to take the product to market.

Its downloadable mobile product works on GPS-enabled Windows and Symbian handsets. BlackBerry, Samsung and Sony Ericsson handsets will be supported by next month, and an Android compatible solution following in Q4 also.

Crystall Ball already works with airtime distributor MoCo for resale of the product, alongside a number of direct agents, among them mobile dealers, IT resellers and tracking firms. It is seeking to bolster its partner roster with the lure of increased revenue, increased ARPU and reduced churn through sale of its product.

Crystal Ball managing director Raj Singh said: "This now positions Crystal Ball as the leading tracking provider in the UK by offering vehicle, asset and mobile tracking with lone worker protection, all on one platform. This is unique in the industry, another first for Crystal Ball, and a 'must have' requirement for our customers.

"We've taken time and a great deal of thought around the commercials, which include generous up front connection bonuses and an ongoing revenue share scheme. The customer proposition has also been carefully put together to ensure maximum market penetration, with mobile tracking available from just 22p per day.

"The tracking market is growing at a phenomenal rate as all businesses look to improve productivity and increase profit by embracing this technology. In addition, businesses have a legal requirement to ensure compliance with their 'duty of care' for their employees, and to avoid prosecution under the Corporate Manslaughter and Homicide Act 2007.

"The lone worker protection bolt on, which has been specifically developed by Crystal Ball to work in conjunction with the tracking application, is an important tool for businesses to meet their legal obligations."

Adam Casey

Written by Adam Casey

Adam is part of the Digital Marketing Team at Crystal Ball. He frequently blogs about the latest news and tips for running a productive and efficient mobile workforce.

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